Really, Nike?

Sports retailer Nike recently came under fire over a series of controversial T-shirts that appear to reference drug use by using phrases like “Get High” and “F**k Gravity.” The worst offender? The “Dope” shirt, which features skateboards, snowboards, and other images spilling out of a pill bottle. After Boston’s mayor complained about a local storefront display featuring the shirts, the company said the shirts were part of its “Nike 6.0” action sports campaign and pulled some of the shirts from the display, but is still selling them online. In case you’re wondering what Nike designers were thinking, here is the explanation from the company’s website in regards to the “Dope” shirt – which, by the way, is meant for “the adrenaline fiend:”

The Nike 6.0 Just Do It “Dope” Men’s T-Shirt is all about sports obsession. Featuring a prescription for serious action, this tee has a loose, comfortable fit.


If you don’t think Nike should get $20 for every t-shirt displaying that message, here’s the company’s information:

1-800-344-6453 (6am – 4pm PST, Monday – Friday)

Send an online message:

Write a letter:
Nike USA Inc.
Consumer Services
One Bowerman Drive
Beaverton, OR 97005-6453

About Erin Marie Daly

I’m a freelance journalist based in San Francisco. My book on prescription drug and heroin addiction was published in August 2014 by Counterpoint Press.
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